Award Winning Flavored Vodka
Au Vodka
Au Vodka
OUR STORY
Au Vodka is the Number 1 Ultra-Premium Vodka Brand in the UK, consistently outperforming legacy brands such as Ciroc and Grey Goose year after year. Renowned for our iconic gold bottles, Au Vodka embodies an urban-driven ethos of success and individuality. Established in 2015 by two school friends, Au Vodka has swiftly risen to become the most sought-after vodka brand worldwide, instantly recognisable and known for our disruptive marketing stunts. Alongside our award-winning Original vodka, our diverse range of flavors has captivated a global audience. Au Vodka is now expanding to the US, available online in 35 states and in-store in 8 states.
AMBASSADORS
BRAND STORY
Established in 2015 by two school friends, Au Vodka has swiftly risen to become the most sought-after vodka brand worldwide, instantly recognizable and known for our disruptive marketing stunts. Alongside our award-winning Original vodka, our diverse range of flavors has captivated a global audience.
1
Foundations
Jackson and Charlie, two entrepreneurial school friends, identified a unique opportunity in the vodka market for a distinctive and disruptive brand tailored to the new generation. Amidst a sea of clear and frosted vodka bottles, especially in the premium segment, nothing truly stood out. They envisioned a premium vodka brand synonymous with success, aimed at shaking up the status quo of the market. After months of meticulously aligning their values with their branding, the iconic gold Au Vodka bottle was born in the small town of Swansea, Wales.
Jackson and Charlie, two entrepreneurial school friends, identified a unique opportunity in the vodka market for a distinctive and disruptive brand tailored to the new generation. Amidst a sea of clear and frosted vodka bottles, especially in the premium segment, nothing truly stood out. They envisioned a premium vodka brand synonymous with success, aimed at shaking up the status quo of the market. After months of meticulously aligning their values with their branding, the iconic gold Au Vodka bottle was born in the small town of Swansea, Wales.
2
The Birth of Au Vodka
The Result: An award-winning, exceptionally smooth, and five-times distilled premium vodka, now known as Au Vodka Original. This remarkable vodka quickly gained local traction, with early supporters all agreeing on one thing: this was more than just a bottle of vodka—it was a symbol of success.
The Result: An award-winning, exceptionally smooth, and five-times distilled premium vodka, now known as Au Vodka Original. This remarkable vodka quickly gained local traction, with early supporters all agreeing on one thing: this was more than just a bottle of vodka—it was a symbol of success.
3
The Mission
The goal from here was clear: place the Gold Bottle in the hands of every influential person within the urban scene. Hundreds of direct messages were sent to key individuals, one of which would change the brand's trajectory forever. This pivotal message was sent to Charlie Sloth, a world-renowned international urban DJ who has been instrumental in the growth of the UK's urban scene over the last 20 years.
The goal from here was clear: place the Gold Bottle in the hands of every influential person within the urban scene. Hundreds of direct messages were sent to key individuals, one of which would change the brand's trajectory forever. This pivotal message was sent to Charlie Sloth, a world-renowned international urban DJ who has been instrumental in the growth of the UK's urban scene over the last 20 years.
4
Charlie Sloth joins the Gold Gang
Upon seeing the DM from Jackson and Charlie, Sloth immediately connected with their branding and values. Given his significant role in the urban scene, Charlie brought an extensive contact list and deep urban knowledge, combining it with Jackson and Charlie's branding and entrepreneurial spirit to dominate the UK market. Charlie Sloth joined as an investor and director, and the rest is history.
Upon seeing the DM from Jackson and Charlie, Sloth immediately connected with their branding and values. Given his significant role in the urban scene, Charlie brought an extensive contact list and deep urban knowledge, combining it with Jackson and Charlie's branding and entrepreneurial spirit to dominate the UK market. Charlie Sloth joined as an investor and director, and the rest is history.
5
Innovating with Flavored Vodka
As the growth of the original vodka began to plateau, the team worked on a flavored vodka, a concept largely unheard of at the time. However, staying true to Au's disruptive marketing values, they embraced the risk of bringing a flavored vodka to market—a risk they were always willing to take.
As the growth of the original vodka began to plateau, the team worked on a flavored vodka, a concept largely unheard of at the time. However, staying true to Au's disruptive marketing values, they embraced the risk of bringing a flavored vodka to market—a risk they were always willing to take.
6
The Black Grape Revolution
In a market saturated with plain flavored vodkas, Au Vodka introduced their first flavor, Black Grape. The liquid boasts a vibrant purple color, matching the cap on the bottle. To launch the product, Au collaborated with UK rapper Fredo for a photoshoot featuring high-end jewelry, flashy cars, and a key figure from the urban scene. The great-tasting flavor and rich purple hue, combined with a campaign that embodied Au's core values, propelled the brand to unprecedented heights. Au Vodka quickly became the most engaged vodka brand globally, surpassing one million social media followers in rapid succession.
In a market saturated with plain flavored vodkas, Au Vodka introduced their first flavor, Black Grape. The liquid boasts a vibrant purple color, matching the cap on the bottle. To launch the product, Au collaborated with UK rapper Fredo for a photoshoot featuring high-end jewelry, flashy cars, and a key figure from the urban scene. The great-tasting flavor and rich purple hue, combined with a campaign that embodied Au's core values, propelled the brand to unprecedented heights. Au Vodka quickly became the most engaged vodka brand globally, surpassing one million social media followers in rapid succession.
7
Unprecedented Growth and Success
In 2020, Au achieved a turnover of £700k—a remarkable feat for such a new brand. The following year, the launch of Black Grape caused a frenzy in the UK, catapulting their turnover to £38M and establishing Au as one of the fastest-growing brands in the country. Au's reputation for disruptive marketing includes memorable stunts such as Jake Paul receiving an Au tattoo, Gucci Mane endorsing Blue Raspberry, and a gold-wrapped Lamborghini giveaway in 2022. In 2023, Au was awarded the title of the fastest-growing brand in the UK, and the brand continues to accomplish remarkable feats.
In 2020, Au achieved a turnover of £700k—a remarkable feat for such a new brand. The following year, the launch of Black Grape caused a frenzy in the UK, catapulting their turnover to £38M and establishing Au as one of the fastest-growing brands in the country. Au's reputation for disruptive marketing includes memorable stunts such as Jake Paul receiving an Au tattoo, Gucci Mane endorsing Blue Raspberry, and a gold-wrapped Lamborghini giveaway in 2022. In 2023, Au was awarded the title of the fastest-growing brand in the UK, and the brand continues to accomplish remarkable feats.
8
Expanding the Flavor Portfolio
Building on its extraordinary expansion, Au has released seven more flavors in the UK, including best-selling Blue Raspberry, Pink Lemonade, Bubblegum, and the newest addition, Strawberry Burst—all available in the USA.
Building on its extraordinary expansion, Au has released seven more flavors in the UK, including best-selling Blue Raspberry, Pink Lemonade, Bubblegum, and the newest addition, Strawberry Burst—all available in the USA.
9
The US Launch
In August 2022, responding to overwhelming consumer demand, Au launched in the United States, selling 50,000 bottles in the first week. This immediate success led to the establishment of an office in Atlanta, GA, as Au began to replicate its UK growth in the US. Au is now available online in 35 states and in stores in 8 states. As in the UK, rapid growth is planned in the US, with the number of states set to increase soon, along with new and exclusive flavors, merchandise, and unique glassware. With the expansion of flavors, Au will introduce some of the hottest urban personalities and artists, so keep an eye out—Au will soon be available near you.
In August 2022, responding to overwhelming consumer demand, Au launched in the United States, selling 50,000 bottles in the first week. This immediate success led to the establishment of an office in Atlanta, GA, as Au began to replicate its UK growth in the US. Au is now available online in 35 states and in stores in 8 states. As in the UK, rapid growth is planned in the US, with the number of states set to increase soon, along with new and exclusive flavors, merchandise, and unique glassware. With the expansion of flavors, Au will introduce some of the hottest urban personalities and artists, so keep an eye out—Au will soon be available near you.
USA MILESTONES
Floyd Mayweather joins the Gold Gang
January, 2021
USA Launch
August 8, 2022
50,000 Bottles Sold
August 15, 2022
Moneybagg Yo joins the Gold Gang
November, 2022
DDG joins the Gold Gang
November, 2022
Black Friday in the USA
November, 2022
Blue Raspberry Launch
December, 2022
The Jake Paul Tattoo
February, 2023
Lil Tjay joins the Gold Gang
February, 2023
Fredo Bang joins the Gold Gang
March, 2023
DC Young Fly joins the Gold Gang
March, 2023
Au Vodka x Icebox
March, 2023
Pink Lemonade launches in the USA
April, 2023
Au Vodka Atlanta HQ
July, 2023
The Gold Suburban
July, 2023
Tory Lanez joins the Gold Gang
June, 2023
Rasheeda joins the Gold Gang
August, 2023
Soulja boy joins the Gold Gang
August, 2023
Gucci Mane joins the Gold Gang
September, 2023
Tipsy Bartender discovers Au Vodka
November, 2023
The Gold Mine Returns
November, 2023
Bubblegum launches in the US
November, 2023
Eden Hazard meets the Ballboy
January, 2024
Yung Mal joins the Gold Gang
February, 2024
Gloss Up joins the Gold Gang
April, 2024
March Madness in Atlanta
April, 2024
Au Miami Mansion Party
April, 2024
Strawberry Burst Launches in the US
April, 2024
The World's Biggest Bottle of Vodka
May, 2024
A Boogie Wit Da Hoodie X Strawberry Burst
May, 2024
French Montana X Paris Fashion Week
June, 2024
Floyd Mayweather joins the Gold Gang
Floyd Mayweather, one of the best pound-for-pound boxers of all time, is pictured with his first bottles of Au Vodka.
Au Vodka launches into the USA
Au Vodka launches into the US market with Original & Black Grape, selling our first bottle in Atlanta, Georgia.
50K Bottles Sold in First Week
Au Vodka hits the market with overwhelming demand for our signature gold bottle. Selling 50,000 bottles in a week
Moneybagg Yo Joins the Gold Gang
American rapper Moneybagg yo, best known for his blend of trap and southern music gets his hands on Black Grape.
DDG joins the Gold Gang
DDG is an American YouTuber and rapper with over 4 million subscribers who had the luxury of experiencing Au in our pimped out van.
Our First Black Friday Sale in the USA
We opened our 'Gold Mine' for the very first time in the USA, with massive discounts across our online store.
Blue Raspberry Launches in the US
The UK's best selling flavored vodka launches in the States.
Jake Paul Joins the Gold Gang & gets Au tattoo
Jake Paul joins the gold gang with Au Blue Raspberry and gets an Au tattoo… or did he?
Lil Tjay joins the Gold Gang
Born and raised in the Bronx, rapper Lil Tjay is pictured in a US nightclub sipping on Au Vodka Black Grape.
Fredo Bang joins the Gold Gang.
Fredo Bang receives our premium flavored liquor Blue Raspberry & Black Grape flavors.
DC Young Fly joins the Gold Gang.
DC Receives the secret ingredients and sets out to flood the market with Au Blue Raspberry.
Au Vodka x Icebox Collab
Icebox collab with Au Vodka to create an iced out chain filled with 652 diamonds.
Pink Lemonade launches in the USA
Au Vodka Pink Lemonade launches into the USA market becoming our best ever launch in the States.
Au opens first USA HQ in Atlanta, Georgia
Setting our sites on conquering the US alcohol market, we setup base in Atlanta, GA.
The Gold Fleet get it’s first US addition
Having over 25 cars including 2 Lamborghinis in our UK Gold Fleet, it was time to add our first USA addition.
Tory Lanez joins the Gold Gang
Tory Lanez was First discovered by Jamaican-American singer Sean Kingston and has now discovered Au
Rasheeda joins the Gold Gang
A household name respected in the Hip-Hop & rap scene taste tests Blue Raspberry & Pink Lemonade.
Soulja boy joins the Gold Gang
American rapper and record producer from Atlanta, Georgia secures his first Gold Bottles.
Gucci Mane tries Pink Lemonade
Gucci Mane becomes one of the first rappers to try Pink Lemonade. It “tastes too good”.
Tipsy Bartender creates his first Au Cocktails.
The Blue Party punch was a massive hit check out on our Instagram page.
Au Vodka’s biggest Black Friday sale to date
Receiving our highest ever number of orders online, it was one to remember.
Bubblegum sells out in its first week
Au Vodka Bubblegum launches exclusively online in the USA & sells out in less than a week.
Eden Hazard x Au Vodka
Au Vodka Bubblegum launches exclusively online in the USA & sells out in less than a week
Young Mal joins the Gold Gang
Atlanta based rapper Yung Mal gets his hands on Au Vodka for the first time.
Gloss Up joins the Gold Gang
Getting hers hands on Pink Lemonade. A up-and-coming rapper who already has had a big impact on the music industry with a refreshing mix of modern pop and hip hop beats.
Au launch March Madness campaign in Atlanta.
The Au team headed out to Atlanta for liquor store and club activations across the city.
Au Miami Mansion Party for Spring Break
Au Vodka threw a mansion party in Miami and it was a movie. With a huge number of party goers attending.
Strawberry Burst Launches in the US
Au Vodka launches Strawberry Burst in the USA at the same time as the UK; our first ever synchronized launch.
World's First
We broke the Guinness World Record for the largest bottle of vodka. Standing at a staggering 2.1M tall, filled with 250L.
A Boogie Wit Da Hoodie X Strawberry Burst
We sponsored an event at the Bape store in London, A Boogie Wit Da Hoodie was seen getting his hands on our latest flavor, Strawberry Burst.
French Montana X Paris Fashion Week
Private dinner during Paris Fashion Week with Avirex Ft. French Montana.
OUR FLAVORS
NOW SHIPPING TO 35 STATES
